Yorkshire Dale Hub Dashboard Pilot Testing

In the Yorkshire Dales the ITRACT project runs alongside the Connecting the Dales project of the Dales Integrated Transport Alliance (DITA). DITA and ITRACT have set up two pilot bus information screens, which can also show additional information (“Hub Dashboards“).


The Hub Dashboards are based at two of the ten DITA Hubs, Leyburn Tourist Information Centre, and Grassington National Park Centre. At both of these locations, there are a number of bus services with interchange possibilities, and there is also a community facility (the Hub) nearby where the screen could be sited.

The Hub Dashboard screen at Grassington National Park Centre, with Ann Wild, Grassington Hub manager


The Hub Dashboards are designed for use by the Hub managers and general public to easily see when the next bus departures are, and also display other useful local transport information, such as information about the DITA Hub, DITA‘s One Way £1 fare scheme, and any relevant local disruption information (this was used on the run up to the Tour de France cycle race which passed through both Leyburn and Grassington, for example).


The Hub Dashboard Pilot aimed to test the Hub Dashboard App with two target groups: (a) Hub managers and (b) public transport user representatives on the DITA Advisory Council. The pilot test sessions took the form of one-on-one feedback sessions about the screen for Hub managers, and an emailed questionnaire (with some background information) for the public transport user representatives. The goal was to help understand how useful The Hub Dashboards are to the people who deal the transport requests and operations on the ground in the Yorkshire Dales, and normal public transport users, and to guide future development and expansion of bus information screens in the Yorkshire Dales.

The Hub Dashboard at Leyburn Tourist Information Centre, with Martin and Alix Crowson, Hub managers


Test participants rated the screens overall as good. The feedback indicated that the screens are seen as useful but that improvements are required, particularly with regard to the siting of the screens closer to the bus stops, and also to the information displayed. There is also concern about the future of the screens beyond the end of the project as they are currently expensive to run. A cheaper software solution may enable the Hub Dashboard screens to have a more secure future.

© Jan Frick 2014